Team - Prospectus Associates

Our Team

The Prospectus Associates team consists of highly-experienced, senior practitioners based in Ottawa, British Columbia and Atlantic Canada. We also have significant experience and capabilities at Queen’s Park and the National Assembly of Québec.

Rob EvershedPrincipal and Co-Founder

Rob Evershed founded Prospectus Public Affairs in 1991.

With more than 25 years’ experience as a trusted, effective and successful advocate for his clients in their dealings with governments in Canada, the United Kingdom and the United States, Rob has established a reputation as one of Canada’s leading public affairs practitioners.

Rob’s diverse practice includes working with many of the world’s largest aerospace and training companies in the area of defence and security; advocating for client companies and their industry association in the financial services sector; and advancing the interests of multinational clients in the pharmaceutical, food processing and commodities sectors. He has also worked extensively in the areas of energy conservation and environmental technology, advising established and start-up companies on the best way to work with governments to commercialize technologies that reduce greenhouse gas emissions and promote energy efficiency.

In addition to providing ongoing strategic advice and acting as an extension of his clients’ senior management teams, Rob has led numerous successful public affairs campaigns, working with his colleagues at Prospectus and collaborating with other suppliers as needed to advance his clients’ interests.

In 1987, Rob moved from the Prime Minister’s Office to the Department of Foreign Affairs and International Trade to assist the Honourable John Crosbie, then Minister for International Trade, with Canada-U.S. trade issues. In this capacity, Rob briefed the Minister and Caucus on the negotiation and implementation of the Canada-U.S. Free Trade Agreement. In 1990, Rob joined the Export Development Corporation, where he served in the Export Finance Division, working with Canadian exporters to finance transactions in Mexico, Chile and Europe. He also served as an advisor for trade policy as it affected Canada’s relationship with the OECD and the Consensus regulations.

Rob is a past member of the Executive Committee of the Government Relations Institute of Canada and a past member of the Board of Directors for the Ottawa Food Bank. He is also a member of the Royal Ottawa Golf and Country Club.

Rob lives in the National Capital Region and is married with four children.

William J. PristanskiPrincipal and Co-Founder

Mr. Pristanski left the government of Canada in 1991 to form a government relations consulting firm. Over the past three decades, he has become one of Canada’s most experienced and respected public affairs strategists. He works as the trusted government relations advisor to the C-suite of several corporations. He advises North American companies on building positive relationships with governments in Canada, both at the federal and provincial levels.

Over the period of 1983 to 1991, he held several senior positions in the Government of Canada. The first four years he served as executive assistant to Prime Minister Mulroney. From 1987 to 1991, he served as Chief of Staff to the Solicitor General, the President of the Treasury Board and the Minister of the Environment.

In 1990 and 1991, he chaired the weekly meeting of chiefs of staff to ministers. His government experience spans central agencies (PMO and Treasury Board) and major line departments (Solicitor General and Environment).

As Chief of Staff to the Minister of the Environment, he spearheaded the policy development and Cabinet approval process for Canada’s Green Plan and the Environmental Assessment Act.

He served as Chair of the board of the Terry Fox Foundation for nine years beginning in 2013. Since 1981, he has run in all 43 annual Terry Fox Runs, personally raising more than $1,000,000 for cancer research.

Bill, a Sir James Dunn Scholar and DesCartes Fellow, holds an Honours Co-operative degree in Mathematics (Computer Science and Statistics) from the University of Waterloo.

From 2015 to 2020, he served as a member of the Board of Governors and the Senate of the University of Waterloo. He is currently a member of the Fundraising Campaign Operating Board responsible for the leadership, strategic direction and oversight of all components of the current Waterloo fundraising campaign. A globally focused institution, celebrated as Canada’s most innovative university for 30 of the past 31 years, Waterloo is home to the world’s largest post-secondary co-operative education program and encourages enterprising partnerships in learning, research and discovery.

In 1987 he was awarded the Canada 125 Medal. In 2012, he was the proud recipient of the Diamond Jubilee Medal created to mark the 60th anniversary of Her Majesty Queen Elizabeth II’s accession to the Throne as Queen of Canada. He was nominated for this honour by Rt. Hon. Stephen Harper and received the award from Rt. Hon. Brian Mulroney at a ceremony in Montreal.

He is a member of the Royal Ottawa Golf Club and the Rideau Club.

Martin-Pierre PelletierSenior Partner

From 1997 to 2005, Martin-Pierre held various senior positions in the Government of Canada, working as a Liberal ministerial staffer.

Martin-Pierre has extensive knowledge and expertise regarding policy-making, cabinet decision-making and legislative processes. Martin-Pierre served as the principle advisor to the Minister for International Trade on the softwood lumber, steel, agricultural commodities, aerospace, and pharmaceutical trade issues and on all Canada-United States trade matters. He also advised the minister on trade remedy actions, WTO challenges and trade agreement negotiations.

During his eight years on Parliament Hill, Martin-Pierre also had the opportunity to work in various departments, including Human Resources Development, Health Canada, Revenue Canada and Intergovernmental Affairs and Foreign Affairs. This broad experience provides him with a vast knowledge of the federal government.

Also, during his career as a ministerial advisor, he was responsible for Quebec affairs in the office of a minister from British Columbia. He then worked as an advisor to a minister from Quebec.

Martin-Pierre joined Prospectus in 2005, and since then, he spends his time between Ottawa and Quebec City, advancing Prospectus’ clients’ interests in both capitals. He’s been central in developing public affairs strategies and their implementation in both Ottawa and Quebec City.

Over a decade and a half, Martin-Pierre has built a web of contacts in Quebec City with the current government, the oppositions as well as with the government officials.

His ongoing work with Quebec political actors during his tenure in government and with Prospectus Associates, coupled with his past involvement in provincial politics, make him an effective advocate for Prospectus Associates’ clients in Quebec.

Martin-Pierre holds a bachelor’s degree in business administration from Laval University in Quebec City. He is fluently bilingual in French and English. In his free time, Martin-Pierre enjoys travelling, golfing, skiing, and fishing.

Bruce HartleySenior Partner

From 1995 to 2003, Bruce served as Executive Assistant to Prime Minister of Canada, Jean Chrétien. In that position, he acquired a solid mix of professional experience in intergovernmental and international affairs, strategic planning and crisis management, and expertise in the operations and culture of government.

Bruce has established a strong personal reputation in one of the most high-pressured jobs of its kind. He is well known for his drive and commitment and for getting results. The first 7 years of Bruce’s 15 years on “the Hill” were as a Legislative Assistant to the Opposition House Leader and subsequently to the Prime Minister. He has experienced successful election campaigns both in the War Room and on the Leader’s Tour. As Executive Assistant to the Prime Minister, he dealt with foreign Heads of State and Government, Ministers, Premiers, Ambassadors, Members of Parliament, Senators, senior civil servants and business and labour leaders.

This background enables Bruce to be an effective and successful advocate for his clients in their dealings with all levels of government. With a detailed knowledge of government policy and the legislative process, he provides clients with valuable insight on a broad range of issues. Bruce is fluently bilingual in English and French.

Some of his current and recent clients include Seaspan, MDA, CN and National Bank of Canada.

Alexandra EvershedSenior Partner

Alexandra Evershed has been a Partner at Prospectus Public Affairs since 2012 when she joined the firm to help establish and lead its public relations and communications practice.

Alexandra Evershed brings a passion for public affairs and over 25 years of experience in government and the private sector to her work for her clients. She enjoys the challenge of helping her clients assess their positioning and develop their best strategies. One of her key strengths is her ability to translate complex information into simple, clear and compelling narratives.

Alexandra has worked on some of the highest-profile public policy files in the country, advising Cabinet ministers and senior officials at the departments of Finance, Human Resources and Skills Development, Foreign Affairs, International Trade, National Defence, Citizenship and Immigration, Industry, and the Privy Council Office, among others.

Her clients in the not-for-profit sector have included leading professional and industry associations, major charities and health-focused not-for-profits. She has worked with them on issues pertaining to public policy, donor and member relations, and reputation.

Alexandra has worked with some of the world’s best-known companies on issues relating to public policy, brand and reputation and in support of mergers and acquisitions.

Some of the organizations that Alexandra has worked with over the years include General Dynamics, Seaspan, Lockheed Martin, MDA, Global Container Terminals, PCL Construction, the Canadian Construction Association, the Building Materials Council of Canada, Lowes, the Canadian Beverage Association, the Canadian Vintners Association, Waste Management, Cannabis Canada, Sikorsky, CAE, SkyAlyne, Garda, the Canadian Medical Association, the Canadian Nurses Association, the Canadian Association of Schools of Nursing, the Canadian Dental Association, Canadian Blood Services, the Canadian Shipowners Association, Ericsson, and a broad range of federal and provincial government departments and agencies.

Her current clients include Seaspan, Lockheed Martin, MDA, Global Container Terminals, the Canadian Construction Association, CAE, SkyAlyne, Upfield, Pulmonem, and Cardiol.

Alexandra worked for Ipsos Reid from November 2003 to April 2012, directing its Ottawa office and leading its North American Government Research Practice, first as Vice-President and then as Senior Vice-President, Public Affairs. She is a skilled moderator who has conducted focus groups and interviews in both official languages with a very broad array of target audiences, including youth, seniors, First Nations, physicians, new Canadians, and international investors. Alexandra is also skilled in quantitative methodologies. In addition to her strength in design and analysis, Alexandra is known for her ability to turn research findings into actionable recommendations. Alexandra was a frequent spokesperson for the company.

Prior to joining Ipsos Reid, Alexandra worked for fifteen years with the Government of Canada in progressively more senior communications positions. Her subject matter experience covered the full spectrum, including economic and social portfolios and work in a central agency. She managed public opinion research and advertising for the Department of Industry; worked as a communications analyst and strategist at both Human Resources Development Canada and Industry Canada; and in media relations at Industry Canada.

Alexandra is a graduate of St. Francis Xavier University, where she obtained a degree in English Literature. She is fluently bilingual in English and French and speaks some Spanish and Italian.

Keelan GreenSenior Partner

Keelan Green has been a Partner a Prospectus since 2012 when he joined the firm to help establish and lead its public relations and communications practice.

In his more than 25 years working in public affairs, Keelan has advised senior executives, acted as spokesperson and supported clients in various sectors, including technology, defence, security, space, aerospace, automotive, transportation, health care, pharmaceuticals, consumer products, infrastructure, development, energy, academia and government.

Some of the organizations that Keelan has served over the years include General Dynamics, Seaspan Shipyards, Lockheed Martin, MDA, Global Container Terminals, Calian, Canadian Nuclear Laboratories, PCL Construction, the Canadian Construction Association, the Civil Infrastructure Council of Canada, Waste Management, the Canadian Society of Customs Brokers, the Royal Military Colleges of Canada Alumni Association, Cannabis Canada Association, L3 Harris, the Canadian Internet Registration Authority, Sikorsky, CAE, SkyAlyne, the Ottawa Senators, GardaWorld, Tribal Partners, Textron, Oakwood, Nubuild, Optasense, Equispheres, Qinetiq, Molson, Dell, Ford, IBM, Raytheon, the City of Ottawa, Rogers, Cognos, the Ottawa Hospital, the Canadian Medical Association, Visa, Innovative Medicines Canada, the Greater Ottawa Home Builders’ Association, Upfield, Pulmonem, the Canadian Newspaper Association, the Canadian Shipowners Association, the Western Retail Lumber Association, and a broad range of federal and provincial government departments and agencies.

His current clients include Seaspan Shipyards, MDA, L3 Harris, Global Container Terminals, PCL Construction, the Canadian Construction Association, Calian, CAE, SkyAlyne, the Civil Infrastructure Council of Canada, the Canadian Society of Customs Brokers, the Royal Military Colleges of Canada Alumni Association, GardaWorld and the Western Retail Lumber Association.

From 2002 to 2012, Keelan held a series of increasingly more senior positions at Thornley Fallis Communications, a leading national public relations agency. He was Senior Vice-President and General Manager of the firm’s Ottawa office for three years and served as the company’s President from 2010 to 2012. During his decade at Thornley Fallis, Keelan planned, managed and executed numerous public and media relations campaigns and projects for private and public sector clients.

Keelan began his career in the Federal Government, where he spent four years at the Department of Finance and then two years at the Treasury Board.

At Treasury Board, he coordinated communications and media relations related to the Government On-Line initiative in the Chief Information Officer Branch. His work was recognised with an award from the President of the Treasury Board.

At the Department of Finance, he worked on communications and media relations for three federal budgets and two national economic updates. He then took a role with the department’s Task Force for International Meetings created to support Canada’s role as chair and host of numerous international finance meetings (G-7, G-20 and Western Hemisphere) held across Canada and internationally between 1999 and 2001. While at Finance, he also twice planned and managed cross-country public consultations involving the Minister and Deputy Minister, and planned and executed numerous special events and speaking engagements of then Finance Minister Paul Martin.

In 2008, Keelan was selected as one of Ottawa’s “Top 40 Under 40” by the Ottawa Business Journal. Also that year, he led the Ottawa office of Thornley Fallis to the Ottawa Chamber of Commerce Business Achievement Award for Professional Services Firm of the Year. Keelan’s work for clients has been recognized with awards from the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).

Keelan attended Acadia University in Wolfville, Nova Scotia, where he received a Bachelor’s degree in Business Administration. Throughout his career, he has participated in numerous professional training programs, conferences and seminars, and regularly attends professional development and networking events.

Keelan is a member of the CPRS, the IABC, the Government Relations Institute of Canada, the Canadian Association of Defence and Security Industries, the Naval Association of Canada, the Canadian Club of Ottawa, the Economic Club of Canada, the Rideau Club, Rivermead Golf Club, Club Mont Ste Marie and the Ottawa Bicycle Club.

Heavily involved in the community, Keelan served as President of the Canadian Public Relations Society Ottawa-Gatineau chapter for 5 years and is currently Treasurer. He serves/has served on several other volunteer boards and committees, including the Ottawa Regional Cancer Foundation, the Acadia University Ottawa Alumni Association, the Board of Directors and Men’s Committee at Rivermead Golf Club, Club Mont Ste Marie, the Max Keeping Foundation, the Canadian Committee for World Press Freedom, the Salvation Army Ottawa Advisory Board, Cedarhill Golf Club, the Eastern Ontario Rugby Union and the Ottawa Beavers Rugby Club.

A native of Ottawa, Keelan lives in Centretown Ottawa with wife Laura and son Peyton. Keelan is an avid golfer, cyclist and skier (alpine, backcountry and nordic), he plays rec league hockey and he enjoys running, tennis, squash and curling.

Gurpreet Singh VinningPartner

Gurpreet recently joined the team at Prospectus. Located in Vancouver and hailing from Western Canada, he brings a unique skill set to our team.

Gurpreet spent the last two-and-half years as a Policy Advisor and Special Assistant for Western Canada and the Territories to the Minister of Infrastructure. Gurpreet worked extensively on the design and policy for the $180 billion, 12-year Investing in Canada Plan. He led negotiations with all provinces and territories west and north of Ontario. Prior to joining the federal government, he spent three years working for various Ministers in the B.C. government, including senior roles in the Ministry of Education and Ministry of Jobs, Tourism, and Skills Training.

Gurpreet is an experienced negotiator and problem solver. He negotiated several multibillion-infrastructure agreements, often dealing with multiple provinces and territories. Gurpreet has the ability to find the key decision-makers and influencers in a deal and find solutions to complex situations.

Lou RiccoboniPartner

Lou Riccoboni is a senior executive and energy sector leader at the nexus of business development and government relations. For nearly 30 years, he has led or advised Fortune 500 companies and C-suite executives in various sectors including energy (nuclear, hydrogen and fusion), transportation, financial services, defence, and research and development. He has also advised domestic and foreign governments on energy, trade, and economic security policy.

Lou has held senior business development roles with CH2MHILL/Jacobs, one of the world’s largest US-based firms providing professional services and project delivery for government and private sector clients. Focusing on the Canadian federal government sector, he assisted with procurement captures in defence, and nuclear sectors, including the first ever Government-owned, Contractor-operated (GoCo) management of Canadian Nuclear Laboratories (CNL). For the past eight years, Lou has served on the CNL executive team, seconded from Jacobs. At CNL, Lou led three separate portfolios simultaneously: stakeholder and Indigenous engagement, business development, and strategy.

Leveraging his decades of federal and provincial government experience, both from his service on Parliament Hill, with the Department of Foreign Affairs and International Trade, and at global consulting firm Hill & Knowlton, Lou assisted numerous clients navigate government funding applications, procurements, legislation, and various regulatory processes.

Today, Lou is at the forefront of energy policy, including the development of innovative technologies such as Small Modular Reactors (SMRs), nuclear fuel, hydrogen research and development, and promoting other innovative technologies that mitigate climate change, while ensuring energy independence, and building a clean economy.

Bill GouldingSenior Associate

Bill joined the Prospectus team in 2022 following a successful career as a senior federal public servant with Fisheries and Oceans Canada in Newfoundland and Labrador, preceded by six years on Parliament Hill as a ministerial advisor. He is based in St. John’s and brings Prospectus a wealth of knowledge and experience of doing business in Canada’s most easterly province.

Bill is a versatile executive with political and bureaucratic expertise accumulated through decades of providing authoritative advice and guidance on complex and sensitive issues. Bill has an in-depth knowledge of investment planning, procurement, contracting, and project management. He has been a trusted advisor to Newfoundland and Labrador members of parliament, senators, and their staffers over the years. He brings an in-depth knowledge of the federal government and how it functions from both political and bureaucratic perspectives. He has a wide and well-established network of contacts at the federal, provincial, municipal, Indigenous, community, and private sector levels throughout Newfoundland and Labrador and beyond.

From 1991 to 1993, he served as Executive Assistant to the Honourable John Crosbie, Minister of Fisheries and Oceans and Minister responsible for the Atlantic Canada Opportunities Agency, during a period of significant transition in east coast fisheries and progress with respect to offshore oil development. From 1987 to 1991, he served as a Special Assistant in the office the Minister of Transport before moving to the office of the Minister for International Trade. He has experience applying a regional lens to federal initiatives and providing related strategic and political advice to a senior federal cabinet minister.

Bill is a graduate of Memorial University where he obtained a bachelor’s degree in mechanical engineering and a master’s degree in business administration. He has a P.Eng. (non-practicing) designation with Professional Engineers and Geoscientists of Newfoundland and Labrador.

In 2021, he received a David C. Bevan Outstanding Career Distinction Award in recognition of his valuable contribution to Fisheries and Oceans Canada as demonstrated by his achievements, leadership, and dedication to the department throughout his career. In 2013, he was awarded a Vice-Regal Commendation in recognition of his outstanding voluntary service to the Office of the Queen’s representative in Newfoundland and Labrador. In 2012, in recognition of his contribution to public service, he was awarded a Diamond Jubilee Medal created to mark the 60th anniversary of Her Majesty Queen Elizabeth II’s accession to the Throne as Queen of Canada.

He resides in St. John’s and is married with three children.

Eric PelletierPartner

Eric Pelletier joined Prospectus in April 2011, adding his extensive public affairs experience and contacts within New Brunswick and Atlantic Canada.

Since joining Prospectus Associates, Eric has developed one of the most comprehensive lists of clients looking to establish relationships with the provincial and federal governments in Atlantic Canada. Eric understands how to communicate with government in a way to build win/win outcomes. Companies value his perspective and understanding of the political and bureaucratic perspectives on specific files. They count on him to be an integral part of their team to achieve expected outcomes.

Eric has been able to build on his experience in New Brunswick to build a solid network of clients requiring work throughout Atlantic Canada. He has worked on some of the biggest files, such as Energy East, as well as non-profit organizations such as the Theatre l’Escaouette. Eric has represented client interests in Atlantic Canada as well as with the federal government and prairie provinces.

A natural entrepreneur, Eric has run several successful small businesses. This first-hand experience, along with his direct experience working in the public service, allows him to understand the needs of his clients in creating appropriate government relations strategies.

In addition to his professional pursuits, Eric has held many volunteer positions within the community. He is a founding member of the Greater Moncton Immigration Board, a key organizer of the annual Greater Moncton Volunteer Breakfast and has served on a number of committees with the Canadian Franchise Association and the Canadian Board of the International Council of Shopping Centres.

Eric has managed multiple elections campaigns and has served as provincial co-chair of a National Leadership campaign, building a team to deliver the second-highest voter turnout of all Canadian provinces. Eric is a respected political operative, having served as an advisor to multiple provincial Premiers in New Brunswick.

Eric holds an MBA from the Université de Moncton and a BA. Ph. from the Dominican College of Philosophy and Theology in Ottawa. Eric and his wife Martine have two teenage children and reside in Dieppe, New Brunswick. He is fluent in both official languages.

Robert NearPublic Affairs Manager

Robert joined Prospectus Associates in August 2010. In a past life, before a passion for politics and public policy drew him back to his hometown of Ottawa, Robert was a freelance journalist and editor. He worked at a number of Canada’s leading publications, including Maclean’s, Canadian Business and Toronto Life. As part of the team that assembled Chatelaine’s 80th-anniversary package, Robert was nominated for a National Magazine Award in 2008.

Journalism also brought Robert overseas, where he was a columnist at several popular English-language newspapers and magazines in Taiwan and China.

Robert is a skilled researcher and writer. His journalism experience and knowledge of Canada’s government institutions allows him to provide in-depth data to Prospectus’ consultants.

Robert ensures smooth coordination among Prospectus consultants. He’s worked on many different campaigns over the years, spanning sectors as different as insurance and financial services to food processing.

Dwight BallStrategic Advisor

Dwight Ball, a business leader who was Premier of Newfoundland & Labrador from 2015 to 2020, is a strategic advisor to Prospectus.

Drawing from his wealth of leadership experience, Dwight provides strategic guidance to clients seeking advice related to energy, natural resource, infrastructure, and business development. He provides a senior executive level perspective on the challenges associated with succeeding in today’s environment. He understands the importance of leadership while helping clients navigate complex multidimensional issues.

In addition to his role as the Province of Newfoundland and Labrador’s chief executive, he also held direct responsibility for Indigenous, Intergovernmental, and Labrador affairs. He served nine years as an elected member of the Newfoundland and Labrador House of Assembly representing the District of Humber-Gros Morne. He led the Government of Newfoundland and Labrador through a major reshaping of its economic and social programs. This included developing a strategic plan “The Way Forward” and directing its implementation across all Government departments in consultation with Indigenous, industry, and community stakeholders. As Premier, he represented the Province at many international and national meetings, often assuming the role of chair or co-chair of many significant initiatives, including the Pan-Canadian Framework on Climate Change.

He serves on the board of directors of Ducks Unlimited Canada which works to conserve, restore and manage Canadian wetlands.

He is educated as a pharmacist who has served as President of the Canadian Pharmacists Association.

He has been recognized by many professional and community groups for his involvement with Supportive Employment of Individuals with Disabilities, Employer of the Year, Pharmacist of the Year, and a range of business leadership awards.

He resides in Newfoundland and Labrador.

Danylo KorbabiczSenior Associate

Mr. Korbabicz joined Prospectus in 2017 after spending over a decade in government relations, provincial, and federal politics. Formerly a Policy Advisor with a multinational law firm role, he worked closely with the former Deputy Minister of Foreign Affairs and Government Representative (Senate Leader) to the Senate of Canada, V. Peter Harder. This includes the transition process for Prime Minister Justin Trudeau and the swearing-in of Cabinet.

Earlier, he also served as Executive Assistant to a former Chief of Staff and Senior Advisor to Prime Minister Justin Trudeau. Prior to work in the private sector, Mr. Korbabicz served as a political advisor to a federal Member of Parliament, Canada’s former Minister of Industry, the Premier of Ontario, and Ontario’s Minister of Training, Colleges and Universities. Subsequently, he also assisted the National Director at the headquarters of the Liberal Party of Canada.

Given his experience, Mr. Korbabicz has also advised several political parties and electoral campaigns on strategy ranging from South America to Eastern Europe. Mr. Korbabicz has also served as an electoral observer on behalf of Canada on eleven separate occasions with organizations such as the Organization for Security and Co-operation in Europe (OSCE).

Mr. Korbabicz possess recognized expertise in assisting Canadian businesses not only with domestic provincial and federal lobbying and public affairs but cross-jurisdictional challenges in the former Eastern Bloc and U.S.S.R on behalf of Canadian companies.

A Toronto native, Mr. Korbabicz is fluent in English, French, Ukrainian, Polish, and Russian.

Anamaria TurmacuConsultant

Anamaria Turmacu joined Prospectus in 2023 as a member of the public relations team. Prior to joining Prospectus, she worked with the Department of Fisheries and Oceans, Canada as a Communications Officer.

With over 20 years of European journalist experience, she has transitioned her skills and expertise into the public relations field. Her background in journalism has equipped her with exceptional interviewing, writing and media relations capabilities, which she now applies to create impactful public affairs campaigns.

Her clients at Prospectus include the Canadian Pork Council, MDA, L3 Harris, the Canadian Construction Association, the Civil Infrastructure Council of Canada, the Royal Military Colleges of Canada Alumni Association, and the Western Retail Lumber Association.

Anamaria holds an Honours bachelor’s degree in public relations from the University of Ottawa and a Public Relations diploma from Algonquin College.

Anamaria is a member of the Board of Directors for the Ottawa chapter of the Canadian Public Relations Society. Through her role on the board, she brings her extensive experience, strategic insights, and strong advocacy for advancing the PR profession in Canada.

Jim ManducaCreative Director

Ottawa-based creative director, science advocate, multi-media thought leader.

Jim Manduca has been launching creative visions for leading firms in the entertainment and technology spaces for over two decades. A leading voice in a fast-paced, disruptive world, Jim is a trusted partner among world-class brands that value his unparalleled passion, talent, and love for bleeding-edge technology.

As the founder and creative force behind Neptune Blue, Jim teamed up with Prospectus in 2018 to serve as Creative Director for the #DontLetGoCanada campaign, one of Canada’s most successful national campaigns in the nation’s history. Since then, Neptune Blue and Prospectus have maintained a strong partnership.

Jim’s expertise in all aspects of video production, design, 3D, VR, animation, and art direction has allowed him to work directly with companies such as Disney, LucasFilm, McDonald’s, and many, many others. In every role he has served, Jim pushed each of these organizations into new markets by responsibly leveraging the latest tech and user engagement theories. To accomplish this, Jim builds strong teams and nurtures an innovative culture that shares his energy and enthusiasm for creativity, as well as his drive for setting new standards of excellence.

Jim holds bachelor’s degrees in biology and psychology from Lakehead University and holds diplomas in film production and interactive media from Confederation College. When he is not in the office, you might find him out in nature filming wildlife, composing music at his home studio, or working on his next best-selling book.

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