Our Team

The Prospectus Associates team consists of highly-experienced, senior practitioners based in Ottawa, British Columbia and Atlantic Canada. We also have significant experience and capabilities at Queen’s Park and the National Assembly of Québec.

The Prospectus Associates team consists of highly-experienced, senior practitioners based in Ottawa, British Columbia and Atlantic Canada. We also have significant experience and capabilities at Queen’s Park and the National Assembly of Québec.

Rob Evershed
Rob EvershedPrincipal and Co-Founder
Rob Evershed founded Prospectus Public Affairs in 1991.

With more than 25 years’ experience as a trusted, effective and successful advocate for his clients in their dealings with governments in Canada, the United Kingdom and the United States, Rob has established a reputation as one of Canada’s leading public affairs practitioners.

Rob’s diverse practice includes working with many of the world’s largest aerospace and training companies in the area of defence and security; advocating for client companies and their industry association in the financial services sector; and advancing the interests of multinational clients in the pharmaceutical, food processing and commodities sectors. He has also worked extensively in the areas of energy conservation and environmental technology, advising established and start-up companies on the best way to work with governments to commercialize technologies that reduce greenhouse gas emissions and promote energy efficiency.

In addition to providing ongoing strategic advice and acting as an extension of his clients’ senior management teams, Rob has led numerous successful public affairs campaigns, working with his colleagues at Prospectus and collaborating with other suppliers as needed to advance his clients’ interests.

In 1987, Rob moved from the Prime Minister’s Office to the Department of Foreign Affairs and International Trade to assist the Honourable John Crosbie, then Minister for International Trade, with Canada-U.S. trade issues. In this capacity, Rob briefed the Minister and Caucus on the negotiation and implementation of the Canada-U.S. Free Trade Agreement. In 1990, Rob joined the Export Development Corporation, where he served in the Export Finance Division, working with Canadian exporters to finance transactions in Mexico, Chile and Europe. He also served as an advisor for trade policy as it affected Canada’s relationship with the OECD and the Consensus regulations.

Rob is a past member of the Executive Committee of the Government Relations Institute of Canada and a past member of the Board of Directors for the Ottawa Food Bank. He is also a member of the Royal Ottawa Golf and Country Club.

Rob lives in the National Capital Region and is married with four children.

William J. Pristanski
William J. PristanskiPrincipal and Co-Founder
Mr. Pristanski left the government of Canada in 1991 to form a government relations consulting firm. Over the past three decades, he has become one of Canada’s most experienced and respected public affairs strategists. He works as the trusted government relations advisor to the C-suite of several corporations. He advises North American companies on building positive relationships with governments in Canada, both at the federal and provincial levels.

Over the period of 1983 to 1991, he held several senior positions in the Government of Canada. The first four years he served as executive assistant to Prime Minister Mulroney. From 1987 to 1991, he served as Chief of Staff to the Solicitor General, the President of the Treasury Board and the Minister of the Environment.

In 1990 and 1991, he chaired the weekly meeting of chiefs of staff to ministers. His government experience spans central agencies (PMO and Treasury Board) and major line departments (Solicitor General and Environment).

As Chief of Staff to the Minister of the Environment, he spearheaded the policy development and Cabinet approval process for Canada’s Green Plan and the Environmental Assessment Act.

He served as Chair of the board of the Terry Fox Foundation for nine years beginning in 2013.  Since 1981, he has run in all 41 annual Terry Fox Runs, personally raising more than $900,000 for cancer research.

Bill, a Sir James Dunn Scholar and DesCartes Fellow, holds an Honours Co-operative degree in Mathematics (Computer Science and Statistics) from the University of Waterloo.

From 2015 to 2020, he served as a member of the Board of Governors and the Senate of the University of Waterloo. He is currently a member of the Fundraising Campaign Operating Board responsible for the leadership, strategic direction and oversight of all components of the current Waterloo fundraising campaign. A globally focused institution, celebrated as Canada’s most innovative university for 27 of the past 28 years, Waterloo is home to the world’s largest post-secondary co-operative education program and encourages enterprising partnerships in learning, research and discovery.

In 1987 he was awarded the Canada 125 Medal. In 2012, he was the proud recipient of the Diamond Jubilee Medal created to mark the 60th anniversary of Her Majesty Queen Elizabeth II’s accession to the Throne as Queen of Canada. He was nominated for this honour by Rt. Hon. Stephen Harper and received the award from Rt. Hon. Brian Mulroney at a ceremony in Montreal.

He is a member of the Royal Ottawa Golf Club and the Rideau Club.

Martin-Pierre Pelletier
Martin-Pierre PelletierSenior Partner
From 1997 to 2005, Martin-Pierre held various senior positions in the Government of Canada, working as a Liberal ministerial staffer.

Martin-Pierre has extensive knowledge and expertise regarding policy-making, cabinet decision-making and legislative processes. Martin-Pierre served as the principle advisor to the Minister for International Trade on the softwood lumber, steel, agricultural commodities, aerospace, and pharmaceutical trade issues and on all Canada-United States trade matters. He also advised the minister on trade remedy actions, WTO challenges and trade agreement negotiations.

During his eight years on Parliament Hill, Martin-Pierre also had the opportunity to work in various departments, including Human Resources Development, Health Canada, Revenue Canada and Intergovernmental Affairs and Foreign Affairs. This broad experience provides him with a vast knowledge of the federal government.

Also, during his career as a ministerial advisor, he was responsible for Quebec affairs in the office of a minister from British Columbia. He then worked as an advisor to a minister from Quebec.

Martin-Pierre joined Prospectus in 2005, and since then, he spends his time between Ottawa and Quebec City, advancing Prospectus’ clients’ interests in both capitals.  He’s been central in developing public affairs strategies and their implementation in both Ottawa and Quebec City.

Over a decade and a half, Martin-Pierre has built a web of contacts in Quebec City with the current government, the oppositions as well as with the government officials.

His ongoing work with Quebec political actors during his tenure in government and with Prospectus Associates, coupled with his past involvement in provincial politics, make him an effective advocate for Prospectus Associates’ clients in Quebec.

Martin-Pierre holds a bachelor’s degree in business administration from Laval University in Quebec City.  He is fluently bilingual in French and English.  In his free time, Martin-Pierre enjoys travelling, golfing, skiing, and fishing.

Bruce Hartley
Bruce HartleySenior Partner
From 1995 to 2003, Bruce served as Executive Assistant to Prime Minister of Canada, Jean Chrétien. In that position, he acquired a solid mix of professional experience in intergovernmental and international affairs, strategic planning and crisis management, and expertise in the operations and culture of government.

Bruce has established a strong personal reputation in one of the most high-pressured jobs of its kind. He is well known for his drive and commitment and for getting results. The first 7 years of Bruce’s 15 years on “the Hill” were as a Legislative Assistant to the Opposition House Leader and subsequently to the Prime Minister. He has experienced successful election campaigns both in the War Room and on the Leader’s Tour. As Executive Assistant to the Prime Minister, he dealt with foreign Heads of State and Government, Ministers, Premiers, Ambassadors, Members of Parliament, Senators, senior civil servants and business and labour leaders.

This background enables Bruce to be an effective and successful advocate for his clients in their dealings with all levels of government. With a detailed knowledge of government policy and the legislative process, he provides clients with valuable insight on a broad range of issues. Bruce is fluently bilingual in English and French.

Some of his current and recent clients include Seaspan, MDA, CN and National Bank of Canada.

Keelan Green
Keelan GreenSenior Partner
Keelan Green specializes in designing and executing strategic communications and public relations programs that support advocacy and government relations efforts related to procurement, regulatory policy, and mergers and acquisitions.

In his more than 15 years in the field, he has advised senior executives and worked with clients in a variety of sectors including defence, aerospace, automotive, technology, health care and government.

Keelan Green specializes in designing and executing strategic communications and public relations programs that support advocacy and government relations efforts related to procurement, regulatory policy, and mergers and acquisitions.

In his more than 15 years in the field, he has advised senior executives and worked with clients in a variety of sectors including defence, aerospace, automotive, technology, health care and government.

Keelan has enjoyed particular success in the defence sector, supporting clients such as Lockheed Martin, Textron, Alenia, L-3, Rolls-Royce, Rheinmettal, Kongsberg and EODC in their pursuit of military procurements which have resulted in more than $20 billion in contracts.

After several years in the federal government, in 2002, Keelan joined Thornley Fallis Communications, a leading, national public relations agency. He became Vice-President and General Manager of the firm’s Ottawa office in 2007 and was appointed President in 2010. In 2012, he stepped down from his role as President in order to focus more of his time on client work. Keelan maintains an associate agreement with Thornley Fallis.

Keelan’s clients know him to be driven to excel, committed to providing high-level service and fanatical about producing results. Over the years, he has delivered communications advice, products and services to hundreds of public and private organisations, including: Lockheed Martin, the Canadian Internet Registration Authority, Ford of Canada, the Ottawa Senators, Textron Systems, the City of Ottawa, Dell, Waste Management, Cognos, the Ottawa Hospital, the Canadian Medical Association, Sikorsky, Alenia Aeronautica, Enstream, Enablence, L-3 Communications, Perley-Robertson, Hill & McDougall, Visa Canada, Rx&D, the Canadian Newspaper Association, the Canadian Shipowners Association, the Council of Canadian Academies and a broad range of Government of Canada departments and agencies such as CMHC, CATSA, Environment Canada, Health Canada, HRSDC, Industry Canada, Infrastructure Canada, NRC, NRCan, the Public Health Agency of Canada, PWGSC and Treasury Board.

Keelan began his career at the Department of Finance, where he cut his teeth on a variety of demanding assignments including three federal budgets and two national economic updates. He was then asked to take on an additional role with the department’s Task Force for International Meetings that was created to support Canada’s role as chair and host of numerous international finance meetings between 1999 and 2001. Keelan was a senior member of this Task Force that was responsible for communications, media relations and logistics for meetings of Ministers and Deputy Ministers of the G-20, Western Hemisphere and G-7, held across Canada as well as in Germany, Hong Kong and Turkey. While at Finance Canada, he also twice managed the department’s cross-country consultations involving the Minister and Deputy Minister, and planned and executed numerous special events and speaking engagements of then Finance Minister Paul Martin.

In 2001, Keelan joined the Treasury Board of Canada in the Chief Information Officer Branch where he coordinated communications and media relations related to the Government On-Line initiative. While at Treasury Board, his work recognised with an award from the President of the Treasury Board.

In 2008, Keelan was selected as one of Ottawa’s “Top 40 Under 40” by the Ottawa Business Journal. Also that year, he led the Ottawa office of Thornley Fallis to the Ottawa Chamber of Commerce Business Achievement Award for Professional Services Firm of the Year. Keelan’s work for clients has frequently been recognized with awards from the CPRS and IABC.

Keelan attended Acadia University in Wolfville, Nova Scotia where he received a Bachelors’ degree in Business Administration.

Throughout his career he has participated in numerous professional training programs, conferences and seminars, and he regularly attends Canadian Club, CPRS, IABC, Third Tuesday, Economic Club and Canadian Institute speaking, professional development and networking events.

Keelan is a member of the Canadian Public Relations Society, the International Association of Business Communicators, the Canadian Marketing Association, the Government Relations Institute of Canada, the Canadian Association of Defence and Security Industries, the Canadian Club of Ottawa, the Economic Club of Canada and Rivermead Golf Club.

Heavily involved in the community, Keelan is President of the Canadian Public Relations Society Ottawa-Gatineau Chapter. He also serves on several other volunteer boards and committees, including the Max Keeping Foundation, the Canadian Committee for World Press Freedom, the Salvation Army Ottawa Advisory Board, Third Tuesday Ottawa and both the Men’s and Membership Committees at Rivermead Golf Club.

Keelan is an avid golfer at Rivermead Golf Club, plays on two rec league hockey teams and enjoys tennis and skiing. Born and raised in Nepean, he currently lives in downtown Ottawa with wife Laura and son Peyton.

Alexandra Evershed
Alexandra EvershedSenior Partner
Alexandra Evershed has been a Partner at Prospectus Public Affairs since 2012 when she joined the firm to help establish and lead its public relations and communications practice.

Alexandra Evershed brings a passion for public affairs and over 25 years of experience in government and the private sector to her work for her clients. She enjoys the challenge of helping her clients assess their positioning and develop their best strategies. One of her key strengths is her ability to translate complex information into simple, clear and compelling narratives.

Alexandra has worked on some of the highest-profile public policy files in the country, advising Cabinet ministers and senior officials at the departments of Finance, Human Resources and Skills Development, Foreign Affairs, International Trade, National Defence, Citizenship and Immigration, Industry, and the Privy Council Office, among others.

Her clients in the not-for-profit sector have included leading professional and industry associations, major charities and health-focused not-for-profits.  She has worked with them on issues pertaining to public policy, donor and member relations, and reputation.

Alexandra has worked with some of the world’s best-known companies on issues relating to public policy, brand and reputation and in support of mergers and acquisitions.

Some of the organizations that Alexandra has worked with over the years include General Dynamics, Seaspan, Lockheed Martin, MDA, Global Container Terminals, PCL Construction, the Canadian Construction Association, the Building Materials Council of Canada, Lowes, the Canadian Beverage Association, the Canadian Vintners Association, Waste Management, Cannabis Canada, Sikorsky, CAE, SkyAlyne, Garda, the Canadian Medical Association, the Canadian Nurses Association, the Canadian Association of Schools of Nursing, the Canadian Dental Association, Canadian Blood Services, the Canadian Shipowners Association, Ericsson, and a broad range of federal and provincial government departments and agencies.

Her current clients include Seaspan, Lockheed Martin, MDA, Global Container Terminals, the Canadian Construction Association, CAE, SkyAlyne, Upfield, Pulmonem, and Cardiol.

Alexandra worked for Ipsos Reid from November 2003 to April 2012, directing its Ottawa office and leading its North American Government Research Practice, first as Vice-President and then as Senior Vice-President, Public Affairs. She is a skilled moderator who has conducted focus groups and interviews in both official languages with a very broad array of target audiences, including youth, seniors, First Nations, physicians, new Canadians, and international investors. Alexandra is also skilled in quantitative methodologies. In addition to her strength in design and analysis, Alexandra is known for her ability to turn research findings into actionable recommendations. Alexandra was a frequent spokesperson for the company.

Prior to joining Ipsos Reid, Alexandra worked for fifteen years with the Government of Canada in progressively more senior communications positions.  Her subject matter experience covered the full spectrum, including economic and social portfolios and work in a central agency. She managed public opinion research and advertising for the Department of Industry; worked as a communications analyst and strategist at both Human Resources Development Canada and Industry Canada; and in media relations at Industry Canada.

Alexandra is a graduate of St. Francis Xavier University, where she obtained a degree in English Literature.  She is fluently bilingual in English and French and speaks some Spanish and Italian.

Robert Near
Robert NearPublic Affairs Manager
Robert joined Prospectus Associates in August 2010. In a past life, before a passion for politics and public policy drew him back to his hometown of Ottawa, Robert was a freelance journalist and editor. He worked at a number of Canada’s leading publications, including Maclean’s, Canadian Business and Toronto Life. As part of the team that assembled Chatelaine’s 80th-anniversary package, Robert was nominated for a National Magazine Award in 2008.

Journalism also brought Robert overseas, where he was a columnist at several popular English-language newspapers and magazines in Taiwan and China.

Robert is a skilled researcher and writer. His journalism experience and knowledge of Canada’s government institutions allows him to provide in-depth data to Prospectus’ consultants.

Robert ensures smooth coordination among Prospectus consultants. He’s worked on many different campaigns over the years, spanning sectors as different as insurance and financial services to food processing.

Gurpreet Singh Vinning
Gurpreet Singh VinningSenior Associate
Gurpreet recently joined the team at Prospectus. Located in Vancouver and hailing from Western Canada, he brings a unique skill set to our team.

Gurpreet spent the last two-and-half years as a Policy Advisor and Special Assistant for Western Canada and the Territories to the Minister of Infrastructure. Gurpreet worked extensively on the design and policy for the $180 billion, 12-year Investing in Canada Plan. He led negotiations with all provinces and territories west and north of Ontario. Prior to joining the federal government, he spent three years working for various Ministers in the B.C. government, including senior roles in the Ministry of Education and Ministry of Jobs, Tourism, and Skills Training.

Gurpreet is an experienced negotiator and problem solver. He negotiated several multibillion-infrastructure agreements, often dealing with multiple provinces and territories. Gurpreet has the ability to find the key decision-makers and influencers in a deal and find solutions to complex situations.
Danylo Korbabicz
Danylo KorbabiczSenior Associate
Mr. Korbabicz joined Prospectus in 2017 after spending over a decade in government relations, provincial, and federal politics. Formerly a Policy Advisor with a multinational law firm role, he worked closely with the former Deputy Minister of Foreign Affairs and Government Representative (Senate Leader) to the Senate of Canada, V. Peter Harder. This includes the transition process for Prime Minister Justin Trudeau and the swearing-in of Cabinet.

Earlier, he also served as Executive Assistant to a former Chief of Staff and Senior Advisor to Prime Minister Justin Trudeau. Prior to work in the private sector, Mr. Korbabicz served as a political advisor to a federal Member of Parliament, Canada’s former Minister of Industry, the Premier of Ontario, and Ontario’s Minister of Training, Colleges and Universities. Subsequently, he also assisted the National Director at the headquarters of the Liberal Party of Canada.

Given his experience, Mr. Korbabicz has also advised several political parties and electoral campaigns on strategy ranging from South America to Eastern Europe. Mr. Korbabicz has also served as an electoral observer on behalf of Canada on eleven separate occasions with organizations such as the Organization for Security and Co-operation in Europe (OSCE).

Mr. Korbabicz possess recognized expertise in assisting Canadian businesses not only with domestic provincial and federal lobbying and public affairs but cross-jurisdictional challenges in the former Eastern Bloc and U.S.S.R on behalf of Canadian companies.

A Toronto native, Mr. Korbabicz is fluent in English, French, Ukrainian, Polish, and Russian.

Eric Pelletier
Eric PelletierPartner
Eric Pelletier joined Prospectus in April 2011, adding his extensive public affairs experience and contacts within New Brunswick and Atlantic Canada.

Since joining Prospectus Associates, Eric has developed one of the most comprehensive lists of clients looking to establish relationships with the provincial and federal governments in Atlantic Canada. Eric understands how to communicate with government in a way to build win/win outcomes. Companies value his perspective and understanding of the political and bureaucratic perspectives on specific files. They count on him to be an integral part of their team to achieve expected outcomes.

Eric has been able to build on his experience in New Brunswick to build a solid network of clients requiring work throughout Atlantic Canada. He has worked on some of the biggest files, such as Energy East, as well as non-profit organizations such as the Theatre l’Escaouette. Eric has represented client interests in Atlantic Canada as well as with the federal government and prairie provinces.

A natural entrepreneur, Eric has run several successful small businesses. This first-hand experience, along with his direct experience working in the public service, allows him to understand the needs of his clients in creating appropriate government relations strategies.

In addition to his professional pursuits, Eric has held many volunteer positions within the community. He is a founding member of the Greater Moncton Immigration Board, a key organizer of the annual Greater Moncton Volunteer Breakfast and has served on a number of committees with the Canadian Franchise Association and the Canadian Board of the International Council of Shopping Centres.

Eric has managed multiple elections campaigns and has served as provincial co-chair of a National Leadership campaign, building a team to deliver the second-highest voter turnout of all Canadian provinces. Eric is a respected political operative, having served as an advisor to multiple provincial Premiers in New Brunswick.

Eric holds an MBA from the Université de Moncton and a BA. Ph. from the Dominican College of Philosophy and Theology in Ottawa. Eric and his wife Martine have two teenage children and reside in Dieppe, New Brunswick. He is fluent in both official languages.

Bill Goulding
Bill GouldingSenior Associate
Bill joined the Prospectus team in 2022 following a successful career as a senior federal public servant with Fisheries and Oceans Canada in Newfoundland and Labrador, preceded by six years on Parliament Hill as a ministerial advisor. He is based in St. John’s and brings Prospectus a wealth of knowledge and experience of doing business in Canada’s most easterly province.

Bill is a versatile executive with political and bureaucratic expertise accumulated through decades of providing authoritative advice and guidance on complex and sensitive issues. Bill has an in-depth knowledge of investment planning, procurement, contracting, and project management. He has been a trusted advisor to Newfoundland and Labrador members of parliament, senators, and their staffers over the years. He brings an in-depth knowledge of the federal government and how it functions from both political and bureaucratic perspectives. He has a wide and well-established network of contacts at the federal, provincial, municipal, Indigenous, community, and private sector levels throughout Newfoundland and Labrador and beyond.

From 1991 to 1993, he served as Executive Assistant to the Honourable John Crosbie, Minister of Fisheries and Oceans and Minister responsible for the Atlantic Canada Opportunities Agency, during a period of significant transition in east coast fisheries and progress with respect to offshore oil development. From 1987 to 1991, he served as a Special Assistant in the office the Minister of Transport before moving to the office of the Minister for International Trade. He has experience applying a regional lens to federal initiatives and providing related strategic and political advice to a senior federal cabinet minister.

Bill is a graduate of Memorial University where he obtained a bachelor’s degree in mechanical engineering and a master’s degree in business administration. He has a P.Eng. (non-practicing) designation with Professional Engineers and Geoscientists of Newfoundland and Labrador.

In 2021, he received a David C. Bevan Outstanding Career Distinction Award in recognition of his valuable contribution to Fisheries and Oceans Canada as demonstrated by his achievements, leadership, and dedication to the department throughout his career. In 2013, he was awarded a Vice-Regal Commendation in recognition of his outstanding voluntary service to the Office of the Queen’s representative in Newfoundland and Labrador. In 2012, in recognition of his contribution to public service, he was awarded a Diamond Jubilee Medal created to mark the 60th anniversary of Her Majesty Queen Elizabeth II’s accession to the Throne as Queen of Canada.

He resides in St. John’s and is married with three children.

Dwight Ball
Dwight BallStrategic Advisor
Dwight Ball, a business leader who was Premier of Newfoundland & Labrador from 2015 to 2020, is a strategic advisor to Prospectus.

Drawing from his wealth of leadership experience, Dwight provides strategic guidance to clients seeking advice related to energy, natural resource, infrastructure, and business development. He provides a senior executive level perspective on the challenges associated with succeeding in today’s environment. He understands the importance of leadership while helping clients navigate complex multidimensional issues.

In addition to his role as the Province of Newfoundland and Labrador’s chief executive, he also held direct responsibility for Indigenous, Intergovernmental, and Labrador affairs. He served nine years as an elected member of the Newfoundland and Labrador House of Assembly representing the District of Humber-Gros Morne. He led the Government of Newfoundland and Labrador through a major reshaping of its economic and social programs. This included developing a strategic plan “The Way Forward” and directing its implementation across all Government departments in consultation with Indigenous, industry, and community stakeholders. As Premier, he represented the Province at many international and national meetings, often assuming the role of chair or co-chair of many significant initiatives, including the Pan-Canadian Framework on Climate Change.

He serves on the board of directors of Ducks Unlimited Canada which works to conserve, restore and manage Canadian wetlands.

He is educated as a pharmacist who has served as President of the Canadian Pharmacists Association.

He has been recognized by many professional and community groups for his involvement with Supportive Employment of Individuals with Disabilities, Employer of the Year, Pharmacist of the Year, and a range of business leadership awards.

He resides in Newfoundland and Labrador.

Virginia Clarke
Virginia ClarkePublic Affairs Manager
Virginia joined Prospectus in 2017. She has always been passionate about politics and has many years of experience conducting in-depth political research and analysis.

Prior to joining Prospectus, Virginia spent two years working in the public affairs department at the Embassy of the United States in Ottawa. She played an integral role in organizing numerous cultural and educational programs that promoted Canada-U.S. collaboration on important policy issues, including women in politics, combatting violent extremism, and drug abuse among youth. In her role at the Embassy, Virginia compiled and analyzed information for the writing of cultural program proposals to be presented to U.S. State Department officials in Washington, D.C.

Originally from Montreal, Virginia also spent time working on two successful election campaigns for her local Member of Parliament.

Virginia holds an Honours Bachelor of Arts degree in Law from Carleton University. She then went on to attain a Master of Arts in Political Science with a specialization in international relations from the University of Ottawa. While completing her master’s degree, she competed as a synchronized swimmer for the uOttawa Gee-Gees and was a three-time Academic All-Canadian.

Virginia is bilingual in English and French.

Anu Sharma
Anu SharmaConsultant
Anu Sharma brings an extensive skillset and rich international experience to the Prospectus team. With over 12 years in the public relations and communications field, her areas of expertise include media relations, digital marketing, event management and reputation management. Her drive and strategic thinking have contributed to her successfully leading multiple award-winning PR campaigns across a range of sectors, including education, automotive, healthcare, technology, sports, consumer packaged goods and government.

In 2019, she was one of PR Moment India’s “30 under 30,” recognized for her contributions to the public relations profession. In 2016, Anu was a key member of the team that managed communications for the launch of the National Institutional Ranking Framework, a novel methodology to rank educational institutions across the country, by the Ministry of Human Resource and Development India; and was actively involved in communicating Digital India, a flagship program of the Government of India. She also led several national and local campaigns for Twitter India’s news, politics and government division. Her passion and ability to be a change-maker and community leader draws her towards politics and governance.

Having worked with multinational organizations such as Canon and Weber Shandwick, Anu has a proven track record of planning and executing high-profile projects. As part of her role in these organizations, she spearheaded public relations and digital marketing initiatives at a national level and successfully revamped company websites, policies, and guidelines to align with stated missions and visions. In 2018, her leadership in crisis management and integrated storytelling won her an annual excellence award and recognition as a highly valued employee at Canon India.

With a diploma in digital marketing from the National Institute of Information Technology already under her belt, Anu’s latest academic achievement was obtaining a public relations diploma from Algonquin College. As part of this training, she served as executive director for an all-virtual fundraising campaign for the Ottawa Food Bank that resulted in an impact of over $50,000 for the organization in the middle of the COVID-19 pandemic. She reimagined the traditionally local campaign into an international one, successfully pulling in audiences and contributors from around the world. Anu has consistently been ranked on the dean’s honour list for her outstanding performance and analytics driven approach. She is a founding member of the “growACPR networking community,” fostering learning and networking for budding communications professionals. She is an executive secretary at the 2021-22 IABC (International Association of Business Communicators) Ottawa Board of Directors. Anu currently volunteers for the Michaëlle Jean Foundation and Dress for Success, Ottawa.

Jim Manduca
Jim ManducaCreative Director
Ottawa-based creative director, science advocate, multi-media thought leader.

Jim Manduca has been launching creative visions for leading firms in the entertainment and technology spaces for over two decades. A leading voice in a fast-paced, disruptive world, Jim is a trusted partner among world-class brands who value his unparalleled passion, talent, and love for bleeding-edge technology.

As the founder and creative force behind Neptune Blue, Jim teamed up with Prospectus in 2018 to serve as Creative Director for the #DontLetGoCanada campaign, one of Canada’s most successful national campaigns in the nation’s history. Since then, Neptune Blue and Prospectus maintain a strong partnership.

Jim’s expertise in all aspects of video production, design, 3D, VR, animation, and art direction has allowed him to work directly with companies such as Disney, LucasFilm, McDonald’s, and many, many others. In every role he has served, Jim pushed each of these organizations into new markets by responsibly leveraging the latest tech and user engagement theories. To accomplish this, Jim builds strong teams and nurtures an innovative culture that shares his energy and enthusiasm for creativity, as well as his drive for setting new standards of excellence.

Jim holds bachelor’s degrees in biology and psychology from Lakehead University and holds diplomas in film production and interactive media from Confederation College. When he is not in the office, you might find him out in nature filming wildlife, composing music at his home studio, or working on his next best-selling book.